Think As Inc

Aligning Your Resources

May 20, 2010 on 1:40 am | In life coaching | No Comments

A store decides that it wants to sell more shoes.  So, marketing advertises formalwear.  Sales pushes jewelry.  The CFO tracks cosmetic sales.  Obviously, this store is not aligning its goals with its business resources.  When you pick your goals, make sure you don’t make the same mistake.  You have four key resources that must be aligned to achieve maximum impact:

Focus your mind.  Your mental concentration is a resource for mapping out strategies, finding solutions, and envisioning success.  Are you frittering it away planning mundane tasks, watching TV, or worrying?

Harness your energy.  If you’re reading this column, hopefully you get inspired to act to further your goals.  Your day-to-day actions are a resource you control.   What can you do TODAY to further your goals? 

Make the time.  You block out 40+ hours per week to further your employer’s goal.  How much time have you set aside for your own goals? 

Invest your money.  Many of us casually spend several dollars a day on a newspaper or a snack that becomes hundreds of dollars over the year.  Then, we want to lose weight, but we can’t afford that trainer, class, or video.  How much money are you investing in your goal?

A friend of mine wanted to write a novel.  She was a business consultant, so writing fiction was not her background.  She focused and set a firm end date.  She wrote and edited daily.  She set aside two hours a day for most of the year.  She turned down projects to write (essentially investing this foregone money into her goal).  She finished her book.  She is also head of her own corporation, married and the mother of two small children.  She aligned her resources and found the focus, energy, time and money to reach her goal.  Why not you?