Think As Inc

DON’T TAKE IT PERSONALLY

January 8, 2010 on 5:20 pm | In life coaching | No Comments

With the Think As Inc approach, you apply business techniques to your personal life.  One advantage of having a business mindset for personal issues is that you take your personal issues less personally.  This doesn’t mean being less than 100% invested in your life.  It just means that you look for solutions without beating yourself up first.

For example, if you have a goal to save $5,000 and you’re not getting there, rather than chiding yourself for not making progress on the goal, use the Think As Inc business framework to figure out how to move forward.  How is this specific goal aligned with your overall mission (e.g., financial freedom, seed money for an entrepreneurial venture)?  Once you couch your goal in terms of its contribution to your mission, you empower yourself when you have to make difficult tradeoffs.  How can you achieve this goal and still serve your clients?  Set aside funds for the dates with your spouse, networking with colleagues, and other priority clients, and save on everything else.  Know your brand, product and bottom line goals; support these, but save on everything else.

The success of our goals is often not about willpower, steely dedication or other personal attribute, but rather about simple math – how many dollars, how many calories, how many hours.  Your goals are a reflection of your values and needs and dreams.  They are already extremely personal.  Don’t make your approach personal too.  Make it all business.  Calculate what’s effective and stick to that.  Analyze what’s not effective and shift gears.  Think as an inc.  What would a CEO do for a company with this problem?  Then execute.